Despite the ongoing backlash, it seems like a lot of mainstream organizations that study gender and masculinity are embracing this - such as the American Psychological Association, which released a guide for working with men and boys that acknowledges that "traditional" masculinity characterized by aggression, domination, and emotional suppression is very harmful to guys (and to everyone else). Perhaps if we can get more men understanding this and working toward creating a different sort of culture, things can actually change for the better - for us all.