Ever heard of sexism? Duh! But a new day is starting to dawn because enough of these young women grew up in a time where they actually had access to good coaching, good training, and leagues to play in - and the results of that are starting to manifest as more men give up their old sexist beliefs about women athletes and recognize how engaging and dominant they can be.
And what rock do you even live under? Aren't you paying attention to the news?
"Not only that, the women’s college basketball Final Four tickets are selling at significantly higher prices as well."
State of play: The casual observer sees the USWNT dominate media coverage of women's sports, but other teams and sports are attracting new dollars and eyeballs.
The National Women's Soccer League will add new teams next year in Utah and San Jose. Former Meta exec Sheryl Sandberg was part of a group that invested $125 million in San Jose-based Bay FC.
"We believe we're at the beginning of the hockey stick effect in the growth of the NWSL," the league's commissioner told Axios during Cannes Lions. For the second year in a row, the league's championship match will air in primetime on CBS in November.
On the basketball court, the epic rivalry between Iowa's Caitlin Clark and LSU's Angel Reese drove record viewership of the 2023 NCAA championship game, and both players return this season.
The WNBA meanwhile, is having its most-watched season in more than 20 years, added Ion as its own national TV partner separate from the NBA, and has begun talking expansion.
What's next: More money will start pouring into women's sports.
