Good heavens, that WAS the single point of the essay. He said over and over again that he wasn't encouraging monogamous people to open up - just to learn about how to use those same tools. The fact that you took it that way - even though it very clearly was not what he said answers the question about why you felt the need to comment.
"Don’t get me wrong, if you want a traditional style of relationship, then that’s absolutely fine."
"An important point to remember is that polyamory is not about replacing monogamy. We can’t improve the situation we are in by simply replacing one off-the-peg relationship model with another. It’s about learning to recognise how to build relationships around our own needs, wants, and desires."
"Polyamory is not just about sex and dating. Nor is it about destroying the concept of monogamy outright and making everyone non-monogamous."