I haven’t published with MyErotica for over a year since I now have an independent publisher for my erotic stories, but I’d take a look at the time read on each story. I remember when I did use to publish there I’d get about a 50% read vs. click rate and not everyone would read to the end. I wondered why bother, but maybe people are sneaking a peek at home where they don’t have the privacy to read the entire story and are only spending a minute or so before clicking away. That’s my best guess anyhow.