I saw something the other day where it was pointed out that incel types crave/worship power. They find that attractive because they don't feel they have any, and so they admire "powerful" looking men. They imagine that must be what all women want too - guys with lantern jaws and huge arms, and although the Chris Hemsworths of the world are certainly attractive, most women find a lot of other types of guys attractive as well, often based on how they treat them and interact with them and not how dominant they are. I thought this was very insightful.