I think this is hugely important and very much needed. Patriarchy is demonstrably super harmful to men as well - to their mental and physical health and not just their emotional health. Getting more men understanding that and on board, with more high profile men leading the way, is what it's going to take to tip us over into a more egalitarian system - the sort that has been shown over and over again to be better for men and to make their lives happier and longer - as well as being good for women.