I think you're right. So much of current culture encourages men to "get what they can" without any consideration for how that affects their partner. The study that indicates 35% of men would force a woman into sex if they could do so with no consequences speaks volumes. When you change the terminology to "rape" the numbers go down a bit - but only a bit, but that just speaks to the cultural dichotomy where many men don't understand that rape is what they have been taught and encouraged to do as an aspect of mainstream sexuality.
This work contends that there is a common ground between normative heterosexuality and sexual violence (what Cahill, 2016 refers to as the “heteronormative sexual continuum”) — not that they are one and the same but that hegemonic heterosexuality functions to obscure clear “distinctions between what is [sexual violence] and what is just sex” (Gavey 2005: 2, emphasis original). In other words, as I and others have demonstrated elsewhere, Western hegemonic heterosexuality is often male-centered and patterned in ways that can support and obscure men’s sexual violence against women. (Sage Journals)