You can "decide" that but it's in direct contravention to practices that we know H/G bands use where the point is to do exactly that - suppress prestige-seeking.

"When (anthropologist Richard) Lee asked one of the elders of the group about this practice (of insulting the meat from a kill), the response he received was the following: ‘When a young man kills much meat, he comes to think of himself as a big man, and he thinks of the rest of us as his inferiors. We can’t accept this. We refuse one who boasts, for someday his pride will make him kill somebody. So we always speak of his meat as worthless. In this way we cool his heart and make him gentle.’ "

How Hunter-Gatherers Maintained Their Egalitarian Ways

Insulting the meat is hardly a "redirection" - it's a very clear and intentional suppression of prestige-seeking activities.

In addition:

Christopher Boehm is an anthropologist and primatologist who is currently the Director of the Jane Goodall Research Center at University of Southern California. He believes that suppressing our primate ancestors’ dominance hierarchies by enforcing these egalitarian norms was a central adaptation of human evolution. Enhanced cooperation lowered the risks of Paleolithic life for small, isolated bands of humans and was likely crucial to our survival and evolutionary success. (emphasis mine - and something that many other anthropologists believe)

This social organization is typically described as a reverse hierarchy. It's not just encouraging communal service - it's very clearly using the group to suppresses these primate impulses.

That being said, I look forward to #4